GOVERNMENT OWNERSHIP AND ITS EFFECT AND CONTROL OF MASS MEDIA OBJECTIVITY REPORTING
- Project Research
- 1-5 Chapters
- Abstract : Available
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- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This project takes a look at the “Effect of Government Ownership and Control on Mass Media Objectivity. Government controlled media can be seen simply to be media that operates in a government controlled environment. There are three main concepts behind media that have emerged from such an environments. The term is often used in contrast to private or independent media, which has no direct control from any political party. Its content is usually more prescriptive, telling the audience what to think, particularly as it is under no pressure to attract high ratings or generate advertising revenue. The core method of data collection in this study was in-depth interview. The sampling methods employed include the Cluster sampling and the purposive sampling since the data expected requires an in-depth knowledge of the Nigerian media landscape. The finding of this study revealed that different levels of government in Nigeria which comprises of state and federal governments, serving and retired high level public and private officials, politicians, as well as influential businessmen and women, own most of the media organizations in Nigeria. It was observed that these groups of people (the ruling elite) are the core “news makers” whose views and opinions populate most of the views, news, opinions and information disseminated in the media in Nigeria. The findings further showed that the current media ownership pattern and the level of media control in Nigeria actually hinder the media from independently setting society’s agenda
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